UX UI - Product Design - DESIGN SYSTEM Lead
I lead the design of digital products by connecting business, users, and technology.
I am a Senior Product Design Lead, specializing in Design Systems, SaaS platforms, and enterprise products. I connect strategy, business goals, and user needs to design clear, consistent, and production-ready experiences.
I lead the creation and evolution of Design Systems, define the experience direction, and align teams around a shared vision. I combine strategic vision and leadership with hands-on involvement in research, information architecture, interaction design, prototyping, and validation.
Experience in context
10+ years
Designing digital experiences and products.
B2B, SaaS and enterprise
Experience with platforms featuring complex workflows, data, and business rules.
From strategy to execution
Research, architecture, interaction, prototyping, Design Systems, and validation.
Multidisciplinary work
Collaboration with product, business, development, and stakeholders in Agile environments.
Cases in detail
I direct the experience, from discovery to implementation.
Curated selection
A cross-sectional look
at my work as a Product Design Lead.
01
Iberia · Ladorian
Design systems
Creation, evolution, and documentation of design systems to build more consistent, scalable, and easy-to-maintain products.
02
Plain · Ladorian
Architecture and flows
I redesign navigation structures, user flows, and hierarchies to organize complex products and improve the user experience.
03
Ladorian · Plain · Retargetly / Converged
SaaS Platforms
I design B2B products with multiple modules, data, business rules, and operational needs.
04
Iberia · Ladorian · Plain
Design leadership
I lead processes, build teams, and guide strategic decisions from problem definition to delivery.
METHODOLOGY AND PRINCIPLES