converged — Product Designer

UX/UI product design for a Data Science and data visualization software.

Converged is a data analysis and visualization tool. The challenge was to transform a dense and complex interface into a clear and usable experience, without losing analytical power.

I worked on the UX/UI product design: from task analysis and previous documentation—wireframes, user flow, and moodboard—to the final data visualization interface, on a visual system based on Material Design.

Role

Product Designer (UX/UI)

Company

Converged

Year

2020 – 2021

platforms

Adobe XD · Material Design

COMPLETE PROJECT

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My role

I led the product design of the tool, from understanding the analytical task to defining an interface capable of making a high density of data readable.

My work included UX analysis, journey architecture, pre-development documentation (wireframes, user flow, and moodboard), visual system, and the UI design for data visualization.

The design decisions sought a balance between analytical power and clarity, relying on a familiar system to reduce cognitive load and facilitate development.

The challenge

Converged handles data analysis and visualization: a lot of information on screen, with different needs depending on the task.

The higher the density, the greater the risk of a confusing interface. The challenge was to organize that complexity without losing depth: so that the data could be read clearly and the main actions were obvious.

The tool needed a consistent visual foundation and an information structure that helped the user understand what they were looking at and what they could do.

Making a data-dense product legible

The focus of the project was not to "decorate" screens, but to solve a readability problem: how to present large volumes of data so that a person can read, compare, and make decisions.

I started from the user's actual task to define the hierarchy of information and the user journey, and only then did I design the interface. Relying on Material Design provided a consistent and familiar foundation, and shortened the gap between design and development.

How I approached it

Analysis of the product and its flows

The first step was to understand the logic of the platform: how campaigns were configured, how content was managed, what information users needed, and where the main frictions appeared. We analyzed existing screens, user journeys, and patterns to detect inconsistencies, duplications, and opportunities for improvement.

This work made it possible to identify which parts of the product needed more clarity, which actions should be prioritized, and what structure could best sustain the platform's growth.

Information architecture redefinition

We worked on a new organization of content, modules, and pathways to facilitate navigation within the product.

The focus was on simplifying access to key information, reducing cognitive load, and streamlining complex processes without eliminating the functional depth that a B2B platform required.

The architecture needed to help users understand where they were, what they could do, and what decisions they needed to make at any given moment.

User flow design

We defined and reviewed the key user flows to represent main tasks within the platform.

These helped connect user needs, business rules, and technical structure, facilitating clearer conversations with product and development. The goal was for each user journey to have a more direct, consistent, and easy-to-maintain logic in future iterations.

UX/UI redesign of version 5

Based on the defined architecture and flows, we work on the visual and interactive evolution of the platform.

We design interface proposals aimed at improving information hierarchy, readability, consistency between modules, and efficiency in frequent tasks.

Creating a scalable Design System

One of the main focuses was to create a common design foundation to organize the interface and accelerate future product evolutions.

The system included reusable components, interaction patterns, visual criteria, and a structure designed to improve collaboration between design and development.

Prototyping and decision making

The prototypes made it possible to explore solutions, review behaviors, and facilitate decision-making before moving towards implementation.

They also functioned as a communication tool with stakeholders, product, and development, reducing ambiguities and helping to validate the design direction.

How I approached it

Product and task analysis

Understand what data the tool handles, what the user needs to see, and where friction arises when working with high information density.

Architecture and user flow

Definition of the journey and the information structure: what comes first, what is grouped together, and how to navigate between analysis and visualization.

Pre-development documentation

Wireframes, user flow, and moodboard to organize complexity and align the direction before designing in high fidelity.

Visual system based on Material Design

Consistent visual foundation supported by Material Design to reduce cognitive load and accelerate implementation.

Data visualization UI

Design of the analysis and visualization screens, prioritizing data readability and hierarchy over ornamentation.

How I approached it

Leadership responsibilities

UX analysis of a complex data tool.
Information architecture and user flow.
Wireframes and visual direction moodboard.
Visual system based on Material Design.
Data visualization UI, ready for development.

Impact

◎

Clearer reading of the data

Hierarchy and density resolved to facilitate analysis.

Three of Clubs

Consistent visual system

Based on Material Design to unify the interface.

❖

Less cognitive load

A complex tool, easier to read and operate.

☺︎

Ready for development

Wireframes, flow, and UI documented for implementation.

Learning

This project reinforced that, in a data-dense tool, design starts long before the interface.

When the product handles large volumes of information and analytical tasks, design cannot be limited to solving screens. It needs to define hierarchy, journeys, and reading criteria that make the data understandable, comparable, and actionable.

In Converged, design functioned as a layer of direction: relying on a consistent visual system and organizing the flow before designing made the complexity more legible, usable, and easy to evolve.

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