CV - resume
Vanina Paola Botta
Product Design Lead specialized in UX/UI, Design Systems, and digital platforms.
I lead design processes and teams to transform complex products into clear, consistent, and growth-ready experiences. I work between strategy and execution, connecting user needs, business goals, and collaboration with product and development.
I bring over 10 years of experience in digital design, with expertise in SaaS, travel, banking, telecommunications, retail, advertising, and B2B platforms. Additionally, I train teams and new profiles in UX/UI, Product Design, and Design Systems through classes, mentoring, and talks.
Experience
2024 — 2026
Iberia Air Lines of Spain
Design System Specialist · UI Lead (Madrid)
Definition, evolution, and governance of the Iberia Design System: design tokens, reusable components, documentation, and consistency criteria to improve collaboration between design, product, and development.
2022 — 2024
Ladorian
Product Design Lead (Madrid)
Product design leadership for the evolution of an AI Retail Media SaaS platform. UX research, flow review, prototyping, UX/UI redesign, and creation of a scalable design system based on Atomic Design.
2023
Plain
Product Design Lead (Madrid)
Information architecture and user experience redesign for time management software. Discovery, benchmarking, interviews, user flows, wireframes, and functional proposals to improve navigation and usability.
2022
Opinno · Massmóvil
Product Designer (Madrid)
Design and research of digital products for MásMóvil's verticals. Heuristic evaluations and medium- and high-fidelity prototypes.
2022
Multiply
UI Designer (Barcelona · Madrid)
UI and design system for the Baleària web and app: UI kit, tokens, screens, animation, and prototyping in Figma.
2021
Retargetly · Converged
UX-UI Designer (Buenos Aires · Paris)
UX-UI for Havas France's data science platform. Design system, wireframes, flowcharts, and identity.
2014 — 2018
Young & Rubicam - VML
Digital Art Director - Head of Design (Buenos Aires)
Art direction and creativity for agency brands across on/offline channels.
Training
2025
The Mothership — Service Design
2018
CoderHouse — UI Design
2017
CoderHouse — UX Design
2014
UTN Campus — Introduction to UX
2004 — 2008
IUNA — Bachelor of Fine Arts (Painting)
2004 — 2006
UBA FADU — Graphic Design
1996 — 2015
UBA — Bachelor's Degree in Communication
Teaching
In addition to my product work, I train profiles and teams in UX/UI, Product Design, and Design Systems, combining theory, professional practice, and mentorship on real projects.
2026
GCO — Mentorship for internal teams (Bilbao)
2025 - Present
Voxel — UX/UI Professor (Madrid)
2025
The Mothership — Design Systems Masterclass
2022 — 2023
UCEMA — UX/UI Masterclass (Buenos Aires)
2022 — 2023
Trazos — UX-UI Faculty Member (Madrid)
2021 — 2022
CEI — UX-UI Bootcamp Instructor (Madrid)
AI applied to design and product
I design and configure AI agents using structured Markdown instructions to support the creation of digital products and automate processes. I have created agents for web usability and accessibility audits, Design System generation, and a CRM-integrated pipeline.
I combine my experience in UX/UI and systems design with Claude Code, Figma Make, GPT Work, and Lovable to explore solutions, create functional prototypes, and develop AI-assisted workflows, applying design criteria and human review.
Claude Code
Figma Make
Lovable
GPT Work
Skills & tools
Product Design Lead
UX Research
Design Systems
UI Components
Design Tokens
Heuristic diagnosis
Prototyping
User test
Design Thinking
Supernova
Atomic Design
Figma
Adobe XD
Sketch
Illustrator
Jira
Service Design
HTML
CSS
WordPress
Motion
Video